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Seeding

Updated : Tuesday 2 February 2010

Seeding consists of sending advance sample products to people who, as trendsetters, can influence those around them. This practice is very current in the blogosphere.

  • Here again, we have the problem of the independence of bloggers who are courted by companies hoping to generate a positive buzz around their new product. To find out more, see under Blogola and Pay per post.
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