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Netrep or E-reputation

Updated : Wednesday 30 November 2011

This is your reputation on the internet (it’s an abbreviation of “net reputation”). When someone enters your name in Google, what comes up on page 1 (the most read)? The profile you have used to register on social networking sites? Interesting professional achievements, conferences, publications… anything that gets you talked about. Do not confuse your digital identity (how you present yourself online), which you can control, with your digital reputation (how you are spoken of by others), which you can’t.

  • If your Netrep is positive and reflects your work, abilities and values, that’s great. If not, you need to act fast, as more and more professionals are looking on the web to check out your reputation before hiring you. 77% of recruiters in the USA always "google" job applicants. 47% use social networking sites to gather more information about applicants, and over one third of them admit to having dropped an applicant after finding out information about them on social networking sites. For some jobs — communications, the arts and sciences, even a negative netrep is better than having nothing about you on the web at all. To get the best out of it, fill in page 1 (by far the most widely read) on Google: publish some articles, start a blog or website, and if you haven’t the time, at least register with the major online social networking sites. If you “feed”, not to say saturate, page 1 on Google, other people (over whom you have no control) will find it harder to work their way onto that page.

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