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I Dosing

Updated : Tuesday 12 October 2010

It was Spexis who drew my attention to this subversive sounding word I-Dosing, which means, very roughly, "doing digital drugs". I-Dosing is listening to pieces of music in order to experience sensations similar to the ones you would get from taking a drug, but minus the side effects. You can choose your mood à la carte: intoxication, euphoria, hallucination or orgasm, and the dose you want to take. All of which is perfectly legal. In practical terms, you listen to a CD or, easier still, download an application from the I-Doser website to try it for yourself. There are some unbelievable I-Dosing effects available on YouTube, for instance: a number of videos showing teenagers lying on their bed, in the grip of convulsions or nervous laughter. No one can tell if they are really under the influence of I-Dosing or if it’s a sham, but what difference does it make if it creates a real buzz? Not surprisingly, a lot is being written about these virtual drugs. Some commentators enthuse about the fact that these new drugs are easily obtainable, some dismiss it as a new form of scam, and others are genuinely worried. The USA Federal Bureau of Narcotics has issued a warning of the risks of teenage addiction to I-Dosing. That said, the price should be enough to put people off – at between 3 and 199 dollars a dose they’re not exactly giving it away, but it depends what kind of drug you are comparing it to.

Beware, though, as, according to the makers, I-Dosing will not necessarily work straight away. If you don’t react to it at the first attempt, keep trying, and sooner or later your resistance will be overcome. Which is a sure-fire way to boost I-Dosing sales !

We did not need to wait for I-Dosing to understand that music has paradoxical powers – it can rouse you to action, excite the libido and raise the level of violence as well as calming you down. We did not need to wait for I-Dosing to appreciate the power of the human brain, and know that it is capable of producing endorphins and other hormones the effects of which are comparable to taking drugs. Sophrologists and hypnotists have known it all along. I-Dosing combines the emotional potential of music with some very persuasive communication, almost as persuasive as the hypnotiser who tells you that it will only take him a few minutes to propel you into a new state of consciousness. Obviously, the real active ingredient in this new drug is communication. You only need to look at the menu offered on the I-Doser website: legal hash, mood marijuana, ecstasy, legal bud… whatever turns you on (or some of you), and click on the number of doses you want (up to a limit of 3 maxi – above that it’s an overdose !). It’s got people interested, that’s for sure. Most of all, though, you should be tuning in to the maker’s subliminal message in its FAQ: I-Doser says that many users "have had great experiences enhancing their recreational drug taking with doses supplied with I-Doser. We can, however, not recommend the mixing of illegal drugs with doses supplied by I-Doser". They also caution: "it is highly advisable you do not operate heavy machinery or drive under the influence of a strong I-Doser dose". If you’re looking for an indication of how effective these digital drugs are, there you have it.

The result, if the Federal Bureau of Narcotics is to be believed, is that there already cases of teenagers becoming addicted and demanding their daily dose. So what? you might well say, isn’t it better for them to be addicted to these virtual drugs than actual drugs IRL? Also, I-Dosing is undetectable when you are driving; it’s not the sort of deviant behaviour that shows up in your breath or urine. So, as long as you can afford it, go for it!

That said, a nice relaxing CD can also do the trick, it just depends how talented you are at auto-persuasion.

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