[myNetWords.com]
An advertiser sets up fake blogs with fake bloggers, who use a false name to leave messages on other people’s blogs, praising the advertiser’s product, for instance.
Fake bloggers
Updated : Tuesday 2 February 2010
- Coty, which owns Calvin Klein, used this as an advertising technique to set up 5 fake blogs to promote the concept of the “technosexual”, the creation of CK. They were soon found out, as there are no secrets on the internet. The bloggers claimed damages.
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