Being "dooced" means getting fired for criticising your employer on your blog. The expression dates from 2002, and the sad story of a young blogger called Heather B Armstrong, who dared to post entries on her blog criticising her employer’s failings. She was convinced that the blogosphere was a world of its own where companies feared to tread, but got caught out when a zealous colleague showed the blog to her boss. Her firing stirred up a huge controversy in the US at the time, and the term "to be dooced" grew out of Dooce, the name she had given her blog.
You needn’t worry, though, our blogger’s story had a happy ending, and she is now on the A List of bloggers. Being fired turned out to be the start of a successful career on the internet. The same happened to Paris-based Catherine Sanderson, whose Petite Anglaise blog cost her her job. She did, however, land a book deal and went on to win her case for unfair dismissal. Since then, unfortunately, not all victims of “doocing” have been as lucky. So, you should not take this entry as any kind of encouragement!