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Curator

Updated : Wednesday 30 November 2011

A curator, a word suggested by Kaesse, tracks the new data published on the web, classifies and sorts it in much the same way as a museum curator classifies and inventories its works, while keeping a close eye on the art market for chances to add to the collection. But there the resemblance ends.

Among the things a curator does is protect you from one of the scourges of web 2.0: online overload. When you realise that there are 1 million blog entries and 150 million tweets posted online every day, and that in a single minute, YouTube receives 35 hours of videos, however well you know your way around the web, it’s hard not to become submerged in the welter of information.

Computer experts have been trying to invent algorithms that will filter and select the information on the web likely to be of interest. Websites like Digg, Delicious and Pearltrees enable you to share content on the subjects that interest you with other members, using the folksonomy principle. But artificial intelligence (the search engine, basically) has its limits, particularly when it comes to sorting highly specialised information: male moths in Venezuela, that kind of thing.

So, we are back to good old human intelligence with the curator, who has appeared like a knight in shining armour to guide us safely through the online maze. In practical terms, what a curator does is gather information on the web (entries and videos posted on websites, blogs, forums and social networks, etc), sift through it and share the selected items with an internet user community. The curator functions rather like a newspaper editor, seeking out new information online that is worth passing on to the target community. The difference is that the curator does not actually create any content, while a news editor commissions content from reporters and journalists to fill up the space.

In 2010, the community manager was the man of the moment, but as 2011 begins the curator seems to be nosing ahead, and “curator” could become the buzzword of the year. That said, the distinction in status between the two isn’t as yet altogether clear. According to www.socialmediatoday.com, a curator is required to see a bigger picture than a community manager and take a longer view when deciding what is interesting enough to keep. But we are all unconsciously acting as curators each time we find, choose and send links to blogs and videos to our community of friends. Sceptics will say that it’s easier to be a "curator" than a blogger, which is why the concept has become so popular – precisely because the curator does not actually have to create his or her own content or keep a blog, but can feed off content produced by others.

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