A technique used to discredit someone. It consists of linking a Google search on a (usually negative) keyword with a website that would not normally be associated with it. Suppose you hate Nicolas Sarkozy and you have a blog. You put the expression “catastrophic President” in a post, then you copy the address of Nicolas Sarkozy’s website and paste this URL together with the expression “catastrophic President”, then you ask all your friends to do the same. Because a number of people have linked that expression with Nicolas Sarkozy’s website, the search engine (Google) will think that the two are connected. From then on, anyone searching for “catastrophic President” stands a good chance of being directed to Nicolas Sarkozy’s website.