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Application

Updated : Wednesday 30 November 2011

An application is basically a programme, synonymous with “software” or still better, “tool”, as one piece of software can contain several applications. The term is frequently used to refer to the functions you can add to the pages – your “shop window” – of your social networking site, which provide a service. Usually, these are free downloads. On iPhone, you can download the Tube or subway map, and there’s even an application that lets you use your mobile phone screen as a flashlight.

  • a) On Facebook, there’s no limit to the range of applications. “Before I die” is an application that lets you list all the things you want to do before you die. Then there’s “Friends for sale”, which lets you buy and sell your “friends” as you would a dog or cat. Or “Kill your friends”, the idea of which is to kill off 20 of your friends in the fastest possible time. And, finally, “Honesty box”, a must-have application where Facebook members can leave anonymous messages about you (and by definition “sincere”, in case you’re still clinging to any illusions).
  • b) The term application has taken on a positive connotation, so that now, the leaders of the pack in the media and fashion business are starting to use it in their everyday language: “My agency will be offering new applications” (meaning new products and services). One women’s magazine has even written about new celebrity “applications”, a reference to actresses who “invite” you to spend a day with them and give part of the money you pay to a good cause. Of course, unless you want to be thought of as desperately uncool, you now call them "apps".

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